Apple officially discontinues the iPod more than 20 years after it was launched

Apple officially discontinues the iPod more than 20 years after it was launched

Apple officially discontinues

Apple officially discontinues the last iPod, the iPod Touch. The ending of the iPod strikes a bittersweet, nostalgic chord for many and is a sign of the times we now live in.

Apple has discontinued the iPod more than 20 years after it was launched.

The most recent iteration of the music player, the iPod Touch, has not been updated since 2019, and many of its features are now available on other products.

The company said it would continue to sell the Touch, the only generation of the iPod still on sale, “while supplies last”.

The iPod was released in 2001, and was the first MP3 player capable of storing 1,000 songs. Aside from the Touch, versions included the iPod mini, iPod Nano, and iPod Shuffle.

By 2011, Apple held a 70% global market share in MP3 players, and to date more than 400m iPods have been sold.

Apple officially discontinues

At the time, the arrival of the iPod was a revolution of many transformations on the horizon. The iPod effectively made Apple the general consumer electronics giant it is today and quickly dominated the MP3 player market.

The company stopped selling the Nano and Shuffle, its last standalone music players, in 2017, and industry experts had long predicted the Touch would follow given the prevalence of the iPhone and other smartphones that can be used to listen to music.

Later versions of the Touch increasingly resembled smartphones, allowing users to take photos, send emails and make video calls.

In a statement announcing the discontinuation, Greg Joswiak, Apple’s senior vice-president of worldwide marketing, said the “spirit of iPod lives on”.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry – it also redefined how music is discovered, listened to and shared,” he said.

Apple officially discontinues

The iPhone’s much-hyped launch in 2007 was reflective of the major success the iPod brought to Apple’s brand but the iPhone also helped start the iPod’s downfall. Diehard fans of the iPod can purchase the product while supplies last. So long, iPod.

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