Grammy Award-winning songwriter Ed Sheeran won a U.K. copyright battle over his 2017 hit Shape of You on Wednesday, April 6th, 2022.
The British pop star and his co-writers, Snow Patrol’s John McDaid and producer Steven McCutcheon, had denied allegations that the song copied part of 2015’s Oh Why by Sami Chokri, who performs under the name Sami Switch.
“Whilst we’re obviously happy with the result, I feel like claims like this are way too common now and have become a culture where a claim is made with the idea that a settlement will be cheaper than taking it to court, even if there is no basis for the claim,” Sheeran said in a video posted on Twitter. “It’s really damaging to the songwriting industry.”
During the 11-day trial, Sheeran denied allegations that he “borrows” ideas from unknown songwriters without acknowledgement and said he has always been fair in crediting people who contribute to his albums. In the ruling with High Court Judge Antony Zacaroli, it was concluded that Sheeran “neither deliberately nor subconsciously” copied a phrase from Oh Why when writing his smash hit. The plaintiffs alleged that the refrain “Oh I, Oh I, Oh I” in the chorus of Shape Of You was “strikingly similar” to the line “Oh why, Oh why, Oh why” in their track.
Shape of You was the biggest-selling song in the U.K. in 2017. It would go on to spend a total of 59 weeks on the Billboard Hot 100 chart and the track stayed at the Number 1 spot for 12 weeks.
There’s no denying that video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. While popular sites such as TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel might be the best place to promote your brand as individuals spend one billion hours each day watching videos on this platform.
Often referred to as the world’s ‘second-largest search engine’, YouTube can help people find your content quickly and drive engagement – if you know a few tricks and understand the fundamentals of making creative videos. Here are 10 of the best tips to grow your YouTube channel.
1. Build Your Videos Around a Single Keyword/Topic
Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don’t know SEO risk missing this step to rank videos but it’s crucial to include it if you want your videos to get the maximum amount of viewers. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you want to target.
It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent and always optimize your title and descriptions. By doing this, you will generate more search traffic with SEO on YouTube.
2. Reuse Existing Top Performing Content
Of course, the best way to grow your YouTube channel is to create and distribute great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already.
Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in just one year. So content that solves problems for your audience is a great way to drive traffic. Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.
Bear in mind that the most successful videos on YouTube are typically between one to five minutes long, so don’t feel you have to make a film or write a novel. Keep it short and sweet.
3. Engage with Your Audience
It’s important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick.
YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to engage with audio/visual prompts.
You can also take the time to visit other channels and engage, this could be a brand similar to your own or simply one you admire. Don’t always wait for the audience to take the initiative either. Post questions or comments that can drive engagement by asking questions relevant to the content or even just asking what content they like to see on your channel or would like to see more of. Plus, make sure to thank people for sharing on Youtube and other channels.