Grow your YouTube channel to 10,000 followers in 3 months.

There’s no denying that video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands. While popular sites such as TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel might be the best place to promote your brand as individuals spend one billion hours each day watching videos on this platform.

Often referred to as the world’s ‘second-largest search engine’, YouTube can help people find your content quickly and drive engagement – if you know a few tricks and understand the fundamentals of making creative videos. Here are 10 of the best tips to grow your YouTube channel.

10 Ways to Grow Your YouTube Channel

1. Build Your Videos Around a Single Keyword/Topic

Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don’t know SEO risk missing this step to rank videos but it’s crucial to include it if you want your videos to get the maximum amount of viewers. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you want to target.

It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent and always optimize your title and descriptions. By doing this, you will generate more search traffic with SEO on YouTube. 

2. Reuse Existing Top Performing Content

Of course, the best way to grow your YouTube channel is to create and distribute great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already. 

Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in just one year. So content that solves problems for your audience is a great way to drive traffic. Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.

Bear in mind that the most successful videos on YouTube are typically between one to five minutes long, so don’t feel you have to make a film or write a novel. Keep it short and sweet.

3. Engage with Your Audience

It’s important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick. 

YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to every comment you receive (if possible!) and encourage users to engage with audio/visual prompts. 

You can also take the time to visit other channels and engage, this could be a brand similar to your own or simply one you admire. Don’t always wait for the audience to take the initiative either. Post questions or comments that can drive engagement by asking questions relevant to the content or even just asking what content they like to see on your channel or would like to see more of. Plus, make sure to thank people for sharing on Youtube and other channels. 

Think about using a social content distribution and engagement dashboard to help you keep track of key engagement metrics on YouTube.